DashBash
Client/Sector
Dash Studio - Creative studio / events
Design a playful 3D visual segment to promote the DashBash conference, creating an energetic visual tone that reflected the event’s creative culture and helped build excitement among attendees.
Objective
Concept development, visual direction, design, and 3D animation. Developed the visual concept, style, and motion language from an open brief, translating the event’s celebratory atmosphere into a cohesive 3D world.
My Role
Outcome
A vibrant, characterful 3D animation used to promote the DashBash conference, helping establish a recognisable visual identity for the event across digital channels. The visual approach was designed to be flexible, allowing the style to extend across additional event materials if required.
The project began with a simple goal: create a visual world that felt instantly celebratory, playful, and recognisable.
I explored organic forms inspired by everyday food objects, using familiar shapes as a foundation for more abstract, exaggerated designs. By simplifying and amplifying key features, the forms became bold, readable, and visually rhythmic.
From there, I developed a cohesive colour palette and motion language, focusing on chunky silhouettes, soft materials, and dynamic movement. The final animation was designed to feel energetic and joyful, while remaining visually structured and consistent across frames.
Development Process
