Lululemon - BioNylon

I had the fantastic opportunity to work with the talented Man vs Machine team in LA on this project for Lululemon. The aim was to showcase the new bio-nylon material the company had developed.

Derived from natural products, it was essential to show that throughout the video. I was tasked with designing and animating the opening and closing sequences where the plant life would start off and how the shirt would look living in this environment at the end.

The video shows how the natural product starts out and goes through a process to become threads that can be used to weave into shirts and other garments.