American Express:
“Social Loops”
Client/Sector
American Express — Finance / brand marketing
Create a series of short, abstract 3D loops for social media that communicated financial themes in a playful, accessible way while aligning with American Express’s brand tone.
Objective
Concept development, design and 3D animation. Collaborated with Toast Studio to design and animate a set of visual loops exploring ideas such as saving and investing through abstract motion and form.
My Role
A collection of animated social assets used across American Express’s digital channels, extending the brand’s visual language through distinctive, repeatable motion design. Designed to be modular and repeatable across multiple social formats.
Outcome
If you’re building playful motion systems for a brand or campaign, I’d be happy to explore ideas and thoughtful strategies together.