Microsoft - Bing Maps

Laundry Studio, LA reached out to look for a designer to collaborate with. The ask, to create landmarks to appear on Bing Maps and differenciate themselves from other providers of online maps.

The goal was to create well known landmarks which were instantly recognizable. To take each landmarks character and distill it down into very simple forms while also being sympathetic to the tone of Bing Maps. Shaders should blend into the maps and feel at home onscreen rather than stand out and feel out of place.

My role as Art Director, was to come up with a look and feel very early on in the project. To liase with the Laundry team and the Microsoft team to find a style that felt right which could then be applied to other landmarks.

Starting with London, we all worked together to find something that felt right and then apply that style to others.